Privacy Policy

How Better Me English collects, uses, and protects your personal data across our website and BM AI Lab tools.

Last updated: 19 July 2026 · Applies to betterme-english.com and all BM AI Lab tools (BM Voice, BM Words, BM Career, Better Me)

⚠️ Draft notice: This policy was drafted to reflect, as accurately as possible, the actual data practices of Better Me English's website and BM AI Lab tools as of the date above. It is not a substitute for review by a qualified Vietnamese lawyer before publication — particularly regarding obligations under Nghị định 13/2023/NĐ-CP (Decree on Personal Data Protection) such as Data Processing Impact Assessments, cross-border transfer registration, and any sector-specific requirements that may apply to an education business. Please have this reviewed before relying on it as your official, published policy.
Contents
  1. Who we are
  2. What data we collect
  3. Special note: data processed by AI
  4. How we use your data
  5. Who we share data with
  6. How long we keep data
  7. How we protect your data
  8. Your rights
  9. Children's privacy
  10. Cookies & local storage
  11. Changes to this policy
  12. Contact us

1. Who we are

Better Me English ("we", "us", "our") operates an English language centre in Nhà Bè, Ho Chi Minh City, Vietnam, along with a companion suite of AI-powered learning tools known as BM AI Lab (BM Voice, BM Words, BM Career, and Better Me). This policy explains how we handle personal data collected through betterme-english.com and its subdomains/paths, including /ai-lab/ and /services/.

This policy is written with reference to Vietnam's Nghị định 13/2023/NĐ-CP on personal data protection, which is the primary law governing how we handle your data.

2. What data we collect

2.1 Account information

BM AI Lab uses Google Sign-In for authentication. When you sign in, we receive your name, email address, and profile photo from Google. We do not receive or store your Google password.

2.2 Learning activity data

ToolData collected
BM VoiceSpeaking session transcripts, topic/mode chosen, AI feedback and scores, session timestamps
BM WordsVocabulary saved to flashcards, IELTS Writing submissions and scores, journal entries, dictionary lookups, Personal Statement drafts and scores
BM CareerCV/resume file content (temporarily processed, see 3.2), CV scan results and scores, template downloads, LinkedIn-related activity
Better MeBody/Mind/Connection wellness check-in scores and history, Project selections and progress (Job Interview, Visa, IELTS, Personal Plan, etc.), weakest-concept tracking ("Achilles' Heel")

2.3 Content you submit for AI analysis

Some features require you to submit personal or sensitive content for AI feedback, including but not limited to:

See Section 3 below for important detail on how this content is processed.

2.4 Wellness check-in data

Better Me's Body/Mind/Connection check-in asks you to self-report how you're feeling across three areas on a sliding scale. This is a self-reflection tool, not a medical or psychological assessment, but we treat this data with the same care as other sensitive personal data — it is stored securely and is never shared with third parties beyond what's described in Section 5.

3. Special note: data processed by AI

BM AI Lab uses Google's Gemini API to power feedback, scoring, and conversation features. This means:

4. How we use your data

We do not use your learning data, CV content, journal entries, or check-in data for advertising or sell it to third parties.

5. Who we share data with

PartyPurpose
Google FirebaseAuthentication (Google Sign-In) and database storage (Firestore) for your account and learning data
Google Gemini APIProcessing text/voice content you submit to generate AI feedback (see Section 3)
NetlifyWebsite hosting and serverless functions that relay requests to Gemini
BM Overseas (internal team)Only if you use a Project that deep-links to our overseas consulting contact form and choose to submit an inquiry

We do not sell your personal data to third parties. Some of the above providers (Google, Netlify) may process data outside Vietnam as part of their global infrastructure; this is a cross-border transfer that may require registration/notification under Nghị định 13/2023/NĐ-CP — flagged for legal review.

6. How long we keep data

We retain your account and learning data for as long as your account is active. If you ask us to delete your account and data (see Section 8), we will delete it within a reasonable timeframe, except where we're required to retain certain records by law.

7. How we protect your data

Data is stored in Google Firebase/Firestore, which provides industry-standard encryption in transit and at rest, alongside Firebase Authentication for access control. No system is 100% secure, and we encourage you to use a strong, unique password for your Google account.

8. Your rights

Under Nghị định 13/2023/NĐ-CP, you have the right to:

To exercise any of these rights, contact us using the details in Section 12.

9. Children's privacy

Better Me English serves students of varying ages, including minors, through our physical classes. Where a BM AI Lab account is used by a minor, we expect this to happen with a parent or guardian's awareness, consistent with our status as their English centre. We do not knowingly collect data from children through the public website beyond what's necessary for enrolled students' learning tools. Parents/guardians with questions about a minor's account should contact us directly.

10. Cookies & local storage

Our website and AI Lab tools use browser localStorage (not third-party tracking cookies) to remember your language preference, recent session history, and check-in values for quick access. This data stays in your browser and is not itself sent to advertising networks. Firebase Authentication may set its own cookies/tokens necessary for keeping you signed in.

11. Changes to this policy

We may update this policy as our tools evolve. Material changes will be reflected by updating the "Last updated" date at the top of this page.

12. Contact us

For any privacy questions, requests, or concerns, please contact us at:

Better Me English
52/12 Đào Tông Nguyên, Nhà Bè, TP.HCM
Email: betterme.englishcenter@gmail.com